Modelo Especial overtook Bud Light in May 2023 amidst a backlash from conservative consumers after the Bud Light brand's ...
Many ascribe Bud Light’s sales decline to a conservative response to an incident with transgender influencer Dylan Mulvaney.
NEW YORK-Data and analytics can help clients and their agencies identify reputation risk in influencer marketing before a ...
Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. AB InBev, which owns Budweiser ...
Target this week stopped selling certain items from its Pride Month collection. Bud Light put on leave two marketing executives who oversaw the collaboration with a trans influencer as an ...
National Beer Day, which is held annually on April 7, is a historic day in that it marked the beginning of the end of ...
In a recent Instagram post, Mulvaney disclosed that the outrage over her partnership with Bud Light has led to ridicule and death threats. In her opinion, the lack of public support from the brand ...
The maker of Bud Light is tightening its belt. Anheuser-Busch is cutting several hundred positions in the U.S. following a restructure in the company’s corporate offices. Bud Light sales plunged ...
The 60-second spot called "Easy Night Out" will play during Sunday's big game and is meant to win back the company's core customers. The Bill and Melinda Gates Foundation Trust acquired ...
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