and Bumble announced 350 job cuts this February. The company’s recent redesign and marketing efforts are likely part of a push to reinvigorate its shrinking audience. In a statement about Bumble ...
we unintentionally did the opposite,” Bumble’s statement reads, in part. Anti-celibacy ads cropped up around Los Angeles, per New York Magazine’s The Cut, and sparked backlash. X ...
Many questioned how Bumble makes its money off sex in light of the billboards and likened the dating app to a pimp or brothel, with its campaign encouraging this message. Atmosphere at The Cut's ...
according to The Cut, was a commercial that showed a woman attempting to "swear off dating" and become a nun. But she abandons her post over a shirtless gardener and the Bumble app. Following the ...
Last year's job cuts weren't the end of layoffs ... a representative for Bumble told BI by email. "We are taking significant and decisive actions that ensure our customers remain at the center ...
Dating app Bumble said it’s removing billboards seemingly targeted at women that discourage celibacy after receiving backlash online from women who feel the messaging delegitimizes women’s ...
The ongoing decline in dating apps has led to weak earnings industry-wide, with Bumble being one of the casualties. To cut costs, the company laid off 30 percent of its workforce this year.
For the past decade, the dating app Bumble has claimed to be all about empowering women. But under a new CEO, Lidiane Jones, Bumble is now apologizing for a tone-deaf ad campaign that many users ...
Are you a print subscriber? Activate your account. By Gillian Follett - 3 hours 11 min ago By Ad Age and Creativity Staff - 3 hours 35 min ago 3 hours 57 min ago By Tim Nudd - 4 hours 16 min ago ...
Ten years after creating a new model for dating apps with its “women make the first move” feature, Bumble is opening the door to men starting conversations on its platform. Bumble is rolling ...
Bumble's stumble. Bumble's announcement late ... Just this week, a story in The Cut dives into a sex strike among ultra-Orthodox Jewish women. There are plenty of other reasons people abstain ...
Bumble, the innovative, Austin-based, female-centric dating app, tried something new when it launched its recent ad campaign on billboards nationwide. It got some touchy responses. Designed to ...