Marketers should step out of their “marketing bubble” and use consumers as a “listening tool” to help create and market ...

Coke crushed its logo to encourage recycling, but the company's efforts to reduce plastic pollution are still falling flat.

This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor ...

C oca-Cola has been breaking all the rules of logo design recently. First it was embracing hand-drawn Coca-Cola logo ...

With bogus “censorship” claims, House Judiciary Committee Chairman Jim Jordan added Coca-Cola to the growing list of ...

BYU advertising students recently won the Coca-Cola Refreshing Films competition with a 20-second branded spot titled “Signs ...

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Coca-Cola (KO) surpasses expectations with Q1 earnings, reporting 11% organic revenue growth and providing strong guidance ...

The Coca-Cola Company (NYSE:KO) Q1 2024 Earnings Call Transcript April ... the US this quarter is largely due to this type of ...

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Cola has unveiled “Celebrate Everyday Greatness” as its theme for the Olympic and Paralympic Games Paris 2024, while also ...