Caitlin Clark is raking in millions through a deal with Nike, but a different offer from Adidas sparked a public backlash.

Hoka is just one of a number of so-called gorpcore brands disrupting traditional sportswear trends and causing a headache for behemoths such as Nike and Adidas which have long commanded the market.

Zwanziger said that Nike made a previous bid to sponsor the German team in about 2007, offering more than five times what Adidas was then paying, but the old bonds held firm: “Adidas was ...

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

The Boston Marathon is right around the corner so we've got running shoes on our mind. Whether you've just started training for a marathon or you're gearing up for an upcoming race, you've ...

“The fashion pendulum in sporting goods footwear has swung in Adidas’ favour over the last year, with fashion trends having notably shifted from chunkier basketball shoes (that favoured ...

LONDON, April 30 (Reuters) - Adidas CEO Bjorn Gulden said the German brand decided not to match Nike's offer for Germany's national soccer federation sponsorship after the U.S. company beat Adidas ...

Recently, Giannis revealed on the Thanalysis show that he rejected a deal with Adidas for Nike because of his brother. Giannis Antetokounmpo, the two-time MVP and one-time NBA champion ...

The Reds have been engaged with other potential partners, as well as Nike, over what happens from 2025 onwards. And according to SportBusiness, Liverpool are "poised" to move to Adidas from 2025 ...

Liverpool are closing in on a mega-money deal to make Adidas their new kit suppliers, ditching Nike in the process. Nike have supplied the Reds kits since the 2020/2021 campaign, with New Balance ...

Nike outbid Adidas to become the official supplier for the German Football Association (DFB) and will supply all national teams from 2027 to 2034. "I'm not annoyed at all," Gulden said in response ...