Political strategists discuss the benefits generative AI will bring to better target voters with relevant content this ...

Turns out Travis Kelce’s brother Jason has a celebrity admirer as well—Jake From State Farm. In an amusing twist on all the ...

Are you a print subscriber? Activate your account. By Heather Hall - 1 day 18 hours ago By Ad Age and Creativity Staff - 1 ...

Dentsu is working with ad tech players to bring keyword-based contextual targeting and brand safety controls to programmatic ...

The quarterback of the Mexico women’s national flag football team writes about the power of representation—and what she ...

Snapchat creates an agency video game, Rapper Common supports a PBS station, WPP opens a new Paris campus and more.

The NFL isn’t the only brand taking advantage of the burgeoning relationship between Taylor Swift and Kansas City Chiefs star ...

Many retailers are replacing chief marketing officrs with chief customer officers as they focus on what makes shoppers tick.

Artificial intelligence has promised to change every aspect of the advertising industry. We’ve read articles, watched videos ...

As startups Roda and Goodhood rebrand and roll out new marketing, established players such as Ford and AutoNation try to beef ...

Uber has awarded the bulk of its media business to Omnicom Media Group following a review that began in June. Omnicom will ...

CB2 is piloting a new program that formats social media ads directly into connected TV content that will eventually be ...