Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection.

The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences.

Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.

The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.

Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.

Learn how Google's out-of-order ad promotion in search auctions impacts ad positioning and advertisers' strategies.

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and ...

The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.

The enhanced audience insights can help advertisers to strategically plan and execute their campaigns more effectively.

Search Engine Land » PPC » Webinar: Advanced Google Performance Max strategies If e-commerce is the heart of your business, staying ahead is not an option – it’s a necessity. Join paid search experts ...

Exact match types outperform broad match types for the majority of accounts, according to a new study by Optmyzr.

Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the ...