It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for ...
Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the ...
TelevisaUnivision used its upfront stage to remind ad buyers that Hispanic audiences are valuable audiences that drive ...
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms ...
From its upfront stage, Netflix announced plans to launch its own ad tech platform, plus new partnerships with programmatic ...
Well-known, legitimate publishers are partnering with third-party vendors to monetize resold subdomains jammed with recycled ...
Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok has a legit ads biz, ...
Actors, musicians and comedians vouched for the value of NBCU media in between flashy performances and trailers during ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok has a legit ads biz, ...
Buyers could solve many of the issues they have with the open web by focusing less on viewability and clicks and more on ...
Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform ...