With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.
To launch its flavored-but-functional Hydroboost line, the Nestlé marketer teamed with Droga5 and an unorthodox NBA star.
Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.
At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.
TikTok is introducing new tools and publisher partners to its Pulse suite of products focused on contextual advertising, the company announced ahead of its NewFronts showcase Thursday. Pulse Premiere, ...
A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.
The automaker is highlighting its entire EV lineup with an integrated campaign that includes creator partnerships, a Reddit presence and a music video tie-in.
The candy brand has partnered with social media platform Meetup to launch a new interface and help consumers find community all year long.
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021. “We’re executing with tremendous clarity and focus, ...
The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience.
The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.
Liquid I.V., the Unilever-owned powdered hydration brand, announced its first-ever brand refresh that includes a modern visual identity and color palette, per a press release. The branding, which will ...