This partnership aims to create stronger relationships between MLB and its fan base of over 170 million through real-time ...

Skittles for several years has made a show of abandoning its vibrant rainbow imagery to cede more space to the LGBTQ+ community in honor of Pride Month. While past Pride efforts have raised some ...

Consumers are faced with more streaming entertainment options than ever. However, despite the variety of choices — or maybe partly because of it — what was once perceived as a major benefit of ...

A futuristic digital science lab, Billboard-charting original songs and a computer-generated brand ambassador are just a few of the strategies major beauty brands have adopted recently in hopes of ...

Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial ...

American Eagle is channeling sunshine and coastal vibes for its latest campaign and clothing collection, teaming up with the cast of coming-of-age drama “The Summer I Turned Pretty” to get Gen Z ...

Wendy's has teamed with T-Pain as part of a campaign around the return of the Strawberry Frosty, per details shared with Marketing Dive. As part of the effort, dubbed "Fros-T-Pain," the rapper-singer ...

Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester.

As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign.

Verizon-owned brand Visible Wireless on June 1 unveiled its Pride Month campaign with the launch of a ‘70s-themed game show called “No Straight Answers,” according to a press release. The game show is ...

Culture has become a popular buzzword in marketing as brands juggle mandates around complex topics like sustainability and diversity and inclusion while also trying to grow their business. This year ...

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.