Since the introduction of its insights platform in 2018, Canvs AI has prioritized trust, transparency, and privacy within AI ...
Chief Customer Officer Katie Mullen explained how the retailer's revamped program will deliver value to consumers and boost first-party data reserves.
Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America. Drawing from a robust background in sales across the ...
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.
The following is a guest piece by AJ Pulvirenti, a senior strategist at Movers+Shakers. Opinions are the author’s own. Festival season has begun and it is a cultural moment that brands should pay ...
Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators, according to a new Interactive Advertising Bureau (IAB) report. Q4 saw the largest ...
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.
The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed a bird with a pitch.
Titled “Not Just The Facts,” the campaign shows what happens when members of the investment community are pelted with ...
A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.
From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity.