In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing ...
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is ...
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases ...
Leadership, communication and strategic thinking are the skills most prized by CMOs, with functional experience lagging ...
It seems brands are taking a risk averse approach to 2024, as one executive recruiter predicted at the end of 2023 to ...
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, ...
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top ...
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” ...
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands from ...
Indeed 22% of CMOs at B2C Fortune 500 companies held their position for 12 months or less in 2023. This is more than double ...
Dr Martens has promoted chief brand officer Ije Nwokorie to CEO, succeeding Kenny Wilson, who will step down before the end ...