The marketing team has developed a brand growth framework designed to identify “where to play and how to win”.
Recruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands ...
Consumer confidence has increased for a second consecutive month, making for a “brighter picture” after a “long period of ...
Jessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as ...
Marketing Week has teamed up with the Advertising Association for a second year to spotlight organisations that have opened ...
From winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the ...
YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) Internet ...
Marketers wanting to become CEO need to identify what they can bring to a business, while acknowledging the challenges other ...
Appointed in 2022 to lead the excellence agenda at pasta giant Barilla, Natalie Howell believes prioritising consistency and ...
Six ads from influencer-turned-business owner Grace Beverley have been banned by the Advertising Standards Authority (ASA) ...
M&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality ...
Debate continues to rage as to whether out-of-work marketing candidates should signal their employment status on LinkedIn, ...