Consistent use of a “red thread” of brand identity is bearing fruit for the brand, says director of marketing Aislinn ...
From the marketing effectiveness agenda stalling to marketers overestimating their chances of achieving brand loyalty, it’s ...
Director of Data and Insight at JCDecaux. Chris launched the JCDecaux UK Data Solutions team, who build credible, scientific ...
Jeremy Cartwright is a Director of Consulting at Nielsen, global leader in audience measurement, data and analytics. Using Marketing Mix models designed to measure the role of marketing within wider ...
Ahead of the launch of the Euros this evening, ‘No More Injury Time’ from the National Centre for Domestic Violence and ...
The UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both ...
The brand is launching its “biggest-ever” campaign with the goal of driving sales and reaffirming its status as an “iconic” ...
The Asian airline is investing in marketing again as part of its longer-term mission to boost awareness and consideration ...
In a business environment dominated by short-term pressures, restructured teams and squeezed budgets, have we passed peak ...
The focus on marketing effectiveness across the wider industry appears to be in decline, according to findings from Marketing Week’s exclusive 2024 Language of Effectiveness study, supported by Kantar ...
The promises are in. Labour, Conservatives, Liberal Democrats and Green Party have now all released their manifestos for the long-awaited General Election on 4 July, outlining their priorities and ...
I’ve known Jon Lombardo and Peter Weinberg for almost 10 years. For most of that period, they ran the now legendary B2B Marketing Institute at LinkedIn. Their office was atop the Empire State Building ...