Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement will ...
Latest Nielsen Ad Intel report shows a 6% increase in ad spend in the Australian insurance sector, totalling $446M. Travel ...
According to APIA Vote, 83% of Asian American Native Hawaiian Pacific Islanders (AANHPIs) have concerns about misinformation ...
SANTA MONICA, CA – June 4, 2024 – Global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Nielsen, a global leader in audience measurement, data and analytics, announced today that the two companies ...
This content is password protected. To view it please enter your password below: The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their ...
Michelle Gelman, SVP, Product at Nielsen, was tapped to receive the Tech Trailblazers Award for the 2024 Top Women in Media and Ad Tech program. The awards, organized by AdExchanger and AdMonsters, ...
Campaigns rely on the seemingly delicate mix of brand and performance needed to maximize full-funnel visibility. Having analyzed hundreds of thousands of marketing mix decisions, we’ve seen the ...
Titles included in the analysis are those expected to release on at least one current generation console (360, PS3, Wii) between July and December 2012. An example of how to read Nielsen Game Rank™ ...