With global leadership reshuffle, Yoshimasa Watahiki, COO, dentsu Japan, will become Director, Representative Executive ...

This year’s India shortlists include campaigns for Lays, DSP Mutual Funds and Mountain Dew, where it recognises work in ...

For Valentine’s Day this year, we dive into how music streaming platforms decode Valentine’s Week moods through data, turning playlists, reels and influencer trends into marketing strategies.

Cadbury’s Silk and 5 Star take opposite stances on Valentine’s Day. Mondelez and Ogilvy India share how one portfolio and one agency manages contrasting strategies.

Suraj Nedungadi of YAAP explores why brands must move beyond virality and build cultural relevance through value exchange, ...

The AI agents analyse unified data, automate processes and deliver predictive insights, while customers can also build and manage agents via AI Agent Studio.

The X INDEX India '25 maps what it calls the widening gap between brand promise and lived customer experience, a gap Havas CX ...

The tool supports intent-led content and improves visibility in AI-powered search, with the subscription including both ...

The platform is designed to work across internal enterprise technologies and applications, enabling teams to build workflows, ...

Before her current role, she served as Head - Strategic Planning at the agency, and has held senior leadership roles atTilt ...

Performance was driven by higher scale, increased project throughput and a broader content pipeline, supported by its strategic acquisitions and Bodhi AI.

The agency is expected to provide services including brand strategy, marketing and data analysis to develop TeamNL’s positioning in the Netherlands and internationally.