In this article, Siddharth P Malhotra of Alchemy Films, talks about the importance of assembling the right team in television ...

This episode of The Quick Call delves into Liquid Asia’s swift acquisition of AdLift, the strategic vision driving the deal, ...

The collaboration could potentially extend Grok’s reach to a broader audience, aligning with X’s strategy to establish its AI ...

This function enables a post to be displayed over a video reply, facilitating the creation of reaction clips directly within the platform.

Introduced in July last year after Notes' success in DMs, the feature saw limited adoption, prompting Instagram to remove it ...

Deepa Krishnan of Hyatt India and Southwest Asia shares insights into her leadership journey, key milestones, inclusivity ...

Under the new system, Shorts views will now reflect the number of times a video starts to play or is replayed. Previously, a view was counted only after a Short had been watched for a set duration.

A definitive marketing chronicle capturing the transformative journey of brands at Maha Kumbh Mela 2025, where cultural ...

A fitness influencer's crack-of-dawn water-dunking ritual turned a bottled water brand into the internet's most unexpected ...

Social Samosa, in association with WhatsApp, brings about the virtual masterclass designed to bridge the knowledge and insights gap for advertising and marketing leaders, particularly those based in ...

In this conversation, Harmeet Singh shares how the brand leverages social media, experiential retail, and hyper-local storytelling to drive engagement. She discusses the balance between purpose and ...

IPL jersey sponsorships are among the most sought-after brand placements, but do they truly deliver a winning ROI? Experts weigh in on impact and more.