Alax Waxman predicts that “more structural change” in the sport will be made to attract new fans and keep it entertaining.
KSI and Logan Paul’s sports drinks brand Prime had added to its deal with German soccer champions Bayern Munich.
The new kits have drawn criticism from players and fans for looking cheap, feeling flimsy and having an unattractive design.
Live matches from the Qatar Sports Investments-backed Premier Padel will be broadcast on Red Bull TV until 2027.
These days, everyone you talk to within the media and entertainment industry is facing the same battle: to capture the ...
Tennessee and Virginia attorney generals suing NCAA on its ban on the use of NIL payments in recruiting athletes Association ...
TNT Sports currently pays US$1.2bn a season NBA targeting potential threefold increase in media revenues WBD and ESPN about ...
Castore will work with WST and players to develop performance garments to be worn at selected events, including the Riyadh ...
EA Sports' much-missed college football series will return later this year after licensing framework is established.
The LPGA leads the way with a total of 1,100 partnerships, while the WTA has also gone past 1,000 deals, according to ...
The funding will support integration of Swiss-based company Wiz-Team's technology across On Location's portfolio.
Tech company Meta is the fourth member of sports media giant ESPN's broadcast initiative, joining Accenture, Microsoft and ...