Major sporting events have the ability to uplift entire cities, communities and economies. But how can this positive impact be sustained long after the athletes and fans have left town? Hear how three ...

MLB revenue was ‘US$11.6bn’ in 2023 World Series matchup between Yankees and Dodgers chance to “amplify everything we’ve been working on” Major League Baseball (MLB) commissioner Rob Manfred has said ...

AI expanded the scale and storytelling capabilities of Vodafone Germany’s live match centre during Euro 2024, leading to huge audience growth, greater discove… ...

As the esports space continues to evolve, explore how esports properties are converting fandom into revenue whilst providing opportunities for brands to connect and engage with millions of fans across ...

APAC’s mobile-first fanbase offers huge opportunities for those willing to embrace digital. Hear from those harnessing social media platforms and interactive content to connect with fans, both locally ...

The success of the 2023 FIFA Women’s World Cup has left an enduring legacy on Australia and has empowered a new generation of athletes and fans. Discover how Football Australia are redefining the ...

The host of the Mics Out podcast joins Tom Bassam to reveal the three biggest off-track storylines of the current Formula One season. Plus, there is a bit of chat about Liberty Media’s takeover of ...

How to transform traditional linear content into an immersive and engaging environment. Integrating new monetisation channels such as gamification, e-commerce and betting. Using AI and ML to ...

Explore the transformation of viewer experiences in sports broadcasting through personalisation and engagement. Discover the latest methods for delivering tailored content and amplifying viewer ...

As Sin City prepares to welcome an estimated 330,000 visitors for Super Bowl LVIII, SportsPro breaks down all the key commercial details there are to know about the NFL’s champion-crowning matchup.

We’re joined by Laurent-Éric Le Lay to discuss his remarkable career in sports broadcasting as well as pinpointing the trends that will shape the future of sports media. Insights include: • A ...

Learn how the NFL’s Germany strategy is evolving, the lessons it is applying from games in London, and why the consumption of content differs between German and international fans. Specific topics ...