Performance marketing’s huge growth has been a result of its appeal as a measurable, targeted strategy. However, the growth of AI, move away from cookie-based measurement, a focus on the importance of ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
We’ve made some exciting changes since your last visit, bringing you: ...
The WARC Awards for Effectiveness are back, bigger and better than ever. The juries are now reviewing entries for the ultimate accolade for marketing and strategic effectiveness across five regions.
This report identifies five trends that will shape marketing strategies of the healthcare and pharmaceuticals sector in the coming year. Generative artificial intelligence (gen AI) is emerging as a ...
Identifies five trends that will shape marketing strategies of the travel and tourism sector in the coming year.
This session looks at how evaluation and measurement are maturing, after the reign of misleading analytics, an analysis of the ARC database, which reveals better decision making, and brand-building in ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
Many of the top campaigns committed to addressing important social issues, including Whispers, Partners Life and Flutwein. Leo Burnett Dubai has historically not been among the top performing agencies ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
With the explosion of E-commerce, GHTK - a local last-mile delivery brand faced fierce competition from not only delivery brands, but also super apps. The brand had been struggling for 9 years to make ...
Advertising has a generally positive impact on company value (stock price). The positive effect comes mainly from strengthening the brand in investors’ minds. There is synergy between advertising ...