Jo Ann Ross will step down as chairman of advertising at Paramount at the end of the month, according to the media company.

Google is pushing back its cookie deprecation plans yet again after running into hurdles testing programmatic ad markets ...

The FTC’s new rules could have widespread implications across brands and agencies, but existing noncompetes can still be ...

Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be honored in May.

Nostalgia, AI, flexing—advertisers spanned the gamut this week with campaigns that took a blast to the past and looked toward ...

In early 2023, as ChatGPT was becoming all the rage, WPP set out to identify use cases for AI that would help its clients ...

How people consume content and how they actively engage with the media and culture around them is transforming video ...

A few highlights: Pro athletes including LaMelo Ball, Neymar Júnior and Shericka Jackson star in the latest from Puma.

Kimberly-Clark Corp., owner of the Huggies brand, is changing up its advertisements after Procter & Gamble Co. challenged the ...

Walmart shares an early Mother’s Day gift, Choice Hotels taps an influencer to give away free vacations, and more ...

Elon Musk’s social platform X is launching a TV app, pushing deeper into video and entertainment content as it takes on the ...

With more brands looking to incorporate influencers throughout their marketing, influencer agencies are pivoting to add new ...