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UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.

The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

Omnicom is making big changes at Sparks & Honey as the race for agencies to stand up sophisticated, streamlined data operations heats up. While the consultancy has previously collaborated with OMG on ...

Through the acquisition, BarkleyOKRP will employ more than 800 people and have offices in Kansas City, Chicago, Denver, New York City, Pittsburgh and Austin. Adlucent CEO Ashwani Dhar will become ...

Global independent science and technology b2b communications agency, The Scott Partnership, today announces it has been honoured with The King’s Award for Enterprise in International Trade 2024. The ...

Google owner Alphabet reported a revenue increase of 15% year-over-year in Q1 to $80.54 billion, according to an earnings statement. The results topped analyst expectations. Total advertising revenues ...

Mio has long marketed itself as a way to jazz up water, with its portable squirt bottles of liquid concentrate adding flavor to a typically plain beverage. In 2020, the brand ran a “We Fix Water” ...

As the weather warms up, Sprite is looking to help consumers cool down with a new limited-time product that delivers a chilling sensation on top of a cherry lime flavor profile. The temperature-themed ...

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...