A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.

The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed a bird with a pitch.

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators, according to a new Interactive Advertising Bureau (IAB) report. Q4 saw the largest ...

A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.

From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity.

Recent account wins for Publicis include Spotify, which handed the group its global media business in March. The network has also taken over more creative work from pharmaceuticals giant Pfizer, ...

After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. More than 35,000 of WPP’s people are using WPP Open, as are many of its ...

Titled “Not Just The Facts,” the campaign shows what happens when members of the investment community are pelted with ...

Created with Mother New York, “Let The Journey Begin” imagines the steps of buying a home in New York City in the style of Renaissance frescos.

Music fests like Coachella provide an opportunity for brands to reach Gen Z both on and off the festival grounds, says Movers+Shakers’ AJ Pulvirenti.

The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.