The name change is subject to shareholder approval at the company’s annual meeting in November. Although soup is an important part of Campbell’s business, it’s now a smaller portion of its ...
Campbell Soup plans to change its name after 155 years in business as it transitions its portfolio to include more products, the company said on Tuesday. Campbell's is debuting its limited-time ...
The temporary name change comes after several other brands have tried their hand at changing their branding to reach new ...
Goldfish crackers are getting a temporary name change. Here's why its parent company of Campbell's is making the move and why ...
Campbell Soup’s Goldfish cracker is optimistic that a temporary name change will attract more adults to the $1 billion brand popular with children. “We know the love for Goldfish spans all ...
Campbell Soup Co. recently announced its intention to change the company's name to The Campbell's Company to better reflect its diversification into snacks, sauces and frozen meals. The new sports ...
Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...
Goldfish Crackers are trying to gussy (or is it guppy?) up the name to better appeal to grown-ups. Will the temporary rebrand ...
Change the name to a more sophisticated fish. It’s tongue-in-cheek, which is also where we want grown-ups to put Goldfish crackers.” Goldfish became a billion-dollar brand for Campbell Soup ...
The bulbous timepiece has long been associated with the artist – but it’s now been officially renamed in his honour with this ...
The temporary name change comes after several other brands have tried their hand at changing their branding to reach new audiences. Earlier this year, the Campbell Soup Company dropped the word ...