The prices you pay for goods online may be determined by your browsing history, zip code, and more. Learn how surveillance ...

D.C. — The Federal Trade Commission (FTC) has revealed alarming preliminary findings from its market study examining surveillance pricing—where consumers are offered different prices for the ...

Because it could? This is known as surveillance pricing, and a recent study from the Federal Trade Commission suggests that it happens all the time. To back up for a moment: Last July, the FTC ...

We all know our personal data is out there,” said Action 9 Investigator . “But some companies use it to charge you more when ...

In a Tuesday announcement, the FTC said it was seeking to better understand the ''opaque market'' of ''surveillance pricing'' practices using consumer data — including credit information ...

The Federal Trade Commission has ordered information ... Accenture and McKinsey & Co. The agency says its “study” will aim to understand how surveillance pricing works and investigate ...

Are you paying more than your neighbor for that backpack online? Consumer advocates say you can be, all because of something called surveillance pricing.

When you shop in the store, you can see the prices right there on the shelf. But when shopping online, there is no way to ...

The Federal Trade Commission in the final days of the Biden Administrations said surveillance pricing does happen, but the FTC appears to have now bailed on the issue under the Trump FTC ...

Unlike ridesharing’s clear surge pricing, airline pricing remains opaque. While the FTC’s surveillance pricing investigation may lead to greater transparency, for now, travelers must stay alert.