The WFA cited the nonprofit’s strained resources for the decision to shut down GARM as it contests the antitrust suit.

Responsible media initiative GARM is being discontinued by the WFA after Elon Musk’s X filed an antitrust lawsuit against it this week.

GARM Shuts Down as X CEO Cheers Dismantling of Global Ad Watchdog! Will Elon Musk’s Wish of Advertisers Returning to X Finally Be Granted?

The Global Alliance for Responsible Media (GARM), a prominent advertising industry group has announced it will be shutting down following a lawsuit filed by Elon Musk-owned X. The lawsuit alleges ...

The X antitrust lawsuit that led the World Federation of Advertisers to shut down the Global Alliance for Responsible Media earlier this month may just be the beginning of antitrust battles facing ...

The advertising group Global Alliance for Responsible Media is being shut down, following Elon Musk’s lawsuit filed against sponsors for bailing out on the social media platform.

The Global Alliance for Responsible Media (GARM), a not-for-profit division of the World Federation of Advertisers (WFA) focused on implementing digital brand safety standards, has shut down ...

X filed its suit just two days ago, alleging that GARM’s members illegally colluded to “collectively withhold billions of dollars in advertising revenue” from the platform.

How Elon Musk took down brand safety group GARM—what’s next for advertisers looking for controls X owner and billionaire Elon Musk had railed against GARM, the brand safety guardrail group.

GARM is a non-profit with limited resources.' After GARM's breakup was reported, X CEO Linda Yaccarino posted, 'No small group should be able to monopolise anything that's monetized.