In January 2024, Google began rolling out a new feature called Tracking Protection, which restricts third-party cookies by default for 1% of Chrome users globally. This move was perceived as the ...

By the end of this year, the Google Chrome team will begin trials that allow for click-based conversion measurement without third-party cookies. Conversions will be tracked within the browser, not a ...

There’s already the option (a little buried in the Chrome browser settings) for users to disable third-party cookies. According to Chavez, Google is “discussing this new path with regulators” and ...

Chrome will be phasing out support for all third-party cookies over the course of a three-month period. This stage will finish by late 2023. Related Article: Windows 11 Compatibility | Supported ...

In effect, by eliminating third-party cookies, Google is edging out any of its digital advertising competitors. Since Chrome is the most popular browser in the world, all of your web traffic is ...

Google has announced it will join Safari and Firefox in blocking third party cookies in its Chrome web browser. However, unlike those browsers (which have already started blocking them by default ...

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today.

Google was originally planning to get rid of third-party cookies in its browser by 2022, but that was later pushed back to 2023. That cookies deadline for Chrome is now being delayed to 2024.

Deprecating third-party cookies for 1% of Chrome users doesn’t sound like it would have a major impact, but as Google’s Victor Wong, who leads product for Private Advertising Technology within ...

Google is announcing today that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year or so later than originally planned. Other browsers like Safari ...

Director of Chrome engineering Justin Schuh noted in a blog post that Google can't bring an end to third-party cookies without some help. "We need the ecosystem to engage on these proposals," he ...