In January 2024, Google began rolling out a new feature called Tracking Protection, which restricts third-party cookies by default for 1% of Chrome users globally. This move was perceived as the ...

There’s already the option (a little buried in the Chrome browser settings) for users to disable third-party cookies. According to Chavez, Google is “discussing this new path with regulators” and ...

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users ...

The latest move follows years of vacillation by Google on how to deal with third-party cookies. The company initially aimed to start blocking such cookies in 2022 .

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today.

Google initially planned to kill off third-party tracking cookies in Chrome by 2022, but was constantly met with setbacks. "We are proposing an updated approach that elevates user choice," said ...

Four years after declaring it wanted to block third-party cookies in Chrome, Google has confirmed it won't block the online trackers after all. In 2020, around the time when Apple blocked third ...

“Google’s announcement underscores their ongoing commitment to profits over user privacy. Safari and Firefox have blocked third-party cookies by default since 2020, when Google pledged to do ...

Google originally planned to phase out third-party cookies in Chrome by 2022. It subsequently pushed back the deadline three times, most recently stating in April that support for the technology ...

Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.

Back in 2020, Google claimed that it would phase out support for third-party cookies in Chrome by 2022, a timeline that was pushed back multiple times due to complaints from advertisers and ...

Google has announced that it will no longer deprecate third-party cookies in Chrome, after more than four years of working to develop tools that replicate the tracking technology’s advertising ...