Nestle is launching a new frozen-food brand, Vital Pursuit, aimed at the growing market of consumers who are using GLP-1 drugs like Ozempic and ... brand to reach GLP-1 users because Lean ...

Nestlé has announced plans to launch frozen foods that target weight-loss drug users. In the last year, GLP-1 weight loss and diabetes drugs like Ozempic ... new frozen-food brand, Vital Pursuit ...

The company's new brand, Vital Pursuits, will sell frozen ... Editor, Food & Lifestyle, at PEOPLE. Their work has previously appeared in the Kitchn, TODAY Digital and Insider. Nestle Nestlé ...