Netflix co-CEO Ted Sarandos said he believes AI's true potential in Hollywood lies not in making movies more cost-efficient, but overall "better." "There's a ton of excitement about what AI can do ...

Netflix is building a new search experience aimed at improving the discovery experience, and it's going to use AI to do it, the company's CEO Greg Peters ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ...

Ted Sarandos, the co-CEO of Netflix, said AI can open the door to improving movies overall. In addition to making them cheaper, as James Cameron recently said, Sarandos said he believes movies can ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

Can’t find anything good to binge on Netflix? A generative AI chatbot will soon be on call to help pick your next show.

Netflix said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, ...