Paramount is partnering with Advent Allen Entertainment to turn an undeveloped site at The Strat into a live experience based ...

Sandbox VR announced today that it is creating and launching a new immersive location-based VR experience. This one, created in collaboration with Netflix, is set in the Stranger Things universe, ...

Following the success of and positive public reaction to the 2022 immersive Van Gogh exhibit in Kansas City, the Nelson Atkins Museum of Art will showcase another immersive experience this summer.

The L.A. venue has won an audience for its sports programming and all-encompassing screen. Now it's reimagining how we watch ...

Aniplex of America and Boba Bear are teaming up for the Demon Slayer x Boba Bear pop-up immersive experience in CA.

OpenAI’s recent acquisition heralds a new direction for generative AI, away from the screen-based user experience.

When the Las Vegas Grand Prix joined the North American Circuit, it didn’t just add another race, but it delivered an ...

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique fo ...

Secret Cinema lead producer Merritt Baer has urged the theatre sector to ‘evolve and grow’ to keep pace with the rise of ...

5G-Advanced and forthcoming 6G architectures will be essential to unlocking the full potential of immersive and XR content.