A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized ...
Following the $8 billion deal’s close, Oracle co-founder ... up for sale include Pluto TV, BET, VH1 and the Paramount lot, which would be leased back for the studio’s use.
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
Barry Diller said his interest in Paramount Global “unquestionably” pushed Skydance to close its merger with ... once ran the company’s film and TV studio and took on Sumner Redstone in ...
Paramount Advertising is the centralized team that manages domestic multiplatform ad sales across CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+, Pluto TV and other properties. The number ...
Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.
The current project had been housed at Paramount Television Studios but moved to CBS Studios last month when Paramount Global shut down PTVS. A National Book Award winner in 2001, The Corrections ...
Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data, according to two ...
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...