Elon Musk's SpaceX has led the way with tons of Starlink launches from Florida. Now, Jeff Bezos is looking to compete with Amazon's Kuiper satellites.

Thursday's mission marks the 72nd Falcon 9 launch, with 53 of those dedicated to the Starlink network. The system aims to provide high-speed internet access around the world, and an increasing number of satellites provide direct-to-cell services for texting and a limited data connection on certain kinds of smartphones and through certain carriers.