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Brian Niccol takes helm at Starbucks
Starbucks CEO, Brian Niccol, promises a return to the golden age of Starbucks
In a new memo, Niccol offers a clinical deconstruction of what’s going wrong at the coffee chain—and hints as to how he plans to make it right.
Starbucks new CEO Niccol to improve coffee culture at US stores
Starbucks' new CEO Brian Niccol said he would focus on reinvigorating coffeehouse culture at the chain's stores in the U.S. as he takes the helm in the midst of patchy demand for its pricey lattes.
Starbucks CEO Brian Niccol refocuses the company on its core business as he starts first week
Starbucks ( SBUX) new CEO Brian Niccol is brewing up a new chapter for the coffee chain as it focuses on its origins.
3d
on MSN
Starbucks’ new CEO on the worst advice he ever got: Demonstrate that you can fire somebody
The main qualm Brian Niccol had with his former manager’s recommendation is that it prioritized disciplining employees rather ...
Crain's Chicago Business
3d
Starbucks' new CEO turned Chipotle around. This job is even harder.
He starts the job today with one advantage over his predecessor: In addition to the CEO title, he's also taking over the ...
6d
on MSN
New Starbucks CEO Brian Niccol Used a Confident 5-Word Phrase to Help Him Get the Job. It’s a Lesson in Emotional Intelligence
It wasn't just what Brian Niccol said that convinced the Starbucks board to make him the company's next CEO. It's that he had ...
Yahoo Finance
7h
Is It Too Late to Buy Starbucks Stock?
However, the market is loving the installment of the new
CEO
,
Brian
Niccol
, who started this ... and developed quite a ...
QSR magazine
2d
Starbucks to Re-Emphasize Role as Community Gathering Place Under New CEO
For his first 100 days, new Starbucks CEO Brian Niccol is on a mission to return the brand to what made it great, according ...
4d
Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders
Fifty-three years after its founding, Starbucks is unhappy with what it’s become – and trying to figure out how to meet ...
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