From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...

Brian Niccol, the new CEO of Starbucks ($SBUX), has ended discount pricing at the coffee chain. The Wall Street Journal is ...

The chain has been offering a series of discounts over the past year as it attempted to lure back customers. But the Wall ...

Shares of Starbucks surged after Brian Niccol was announced as the new CEO earlier this year. Read more to see our ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Top 10 Stocks. Since Starbucks Corporation (NASDAQ:SBUX) ranks 3rd on the list, it deserves a deeper look. Jim Cramer in a ...