Otherwise, the litany of superstars to actively enjoy success and be on the front of Madden is a short, nonexistent list. Almost everyone — from Lamar Jackson to Tom Brady — has fallen victim to this virtual black magic in some fashion. Even if they still played well, their team was still susceptible to a seemingly inevitable failure.

Quarterback Josh Allen is the first Bills player to be featured on the cover of EA’s Madden NFL video game. The 2024 edition also marks the first time fans have been featured alongside the cover athlete.

For Josh Allen, what he once thought impossible has become reality: He will be the cover athlete for "Madden NFL 24," the first Buffalo Bills player to be featured on the iconic video game. EA Sports announced the move on Wednesday.

After rumors bandied about, EA Sports made it official by announcing Buffalo Bills quarterback Josh Allen as the cover athlete for Madden 24. Allen took to social media saying it was a childhood dream come true.