Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger voters, especially male voters, by pushing content that was often macho and aimed at going viral.

President-elect Donald Trump thrust himself into the high-stakes fight over the fate of TikTok in the US by urging the Supreme Court to pause a law that would ban the social media platform if it isn’t sold by its Chinese parent company.