In reporting Wendy’s new changes, multiple media outlets used the phrase “surge pricing,” which sparked negative backlash and endless memes. Word of Wendy’s new plan coupled with the ...

Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy some refer to as "surge pricing" with ride-sharing companies ...

During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as ...

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the ...

Starting in 2025, Wendy's will begin testing out a system known as "dynamic pricing." This experiment with dynamic pricing, even if it is not being implemented in the conventional sense ...

Today’s top business headlines: Bitcoin soars, Beyond Meat kills jerky, and Wendy’s walks back that ‘surge pricing’ plan The business news we're following closely today. Today’s top ...