Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries "The travel and hospitality industries have long used dynamic pricing models as well" ...

Wendy's will begin experimenting with surge or dynamic pricing by 2025. The restaurant wants to increase prices at times of high demand.

Wendy's has announced plans to test a surge-pricing model in which menu prices will fluctuate throughout the day based on demand, a business strategy already used by rideshare companies.

Wendy’s CEO Kirk Tanner said the company will spend $20 million on high-tech digital menu boards that can update prices in real time, similar to surge pricing strategies adopted by rideshare ...

Wendy’s responded to reports about its dynamic pricing plans by saying it will only offer discounts during slow times, not Uber-like surge pricing spikes. Biggie Bag pricing will be closely ...

Wendy’s will start experimenting with surge pricing, much like Uber and Lyft, as the company rolls out digital menus to all its United States restaurants by 2025, according to the company’s ...

WENDY'S TO ROLL OUT UBER-STYLE SURGE-PRICING, WITH MENU PRICES FLUCTUATING BASED ON DEMAND. Fast food staple Wendy's claimed that it will not use "surge pricing" at its restaurants after a ...

Starting in 2025, fast food chain Wendy’s is planning to test “dynamic pricing,” or surge pricing, on its menus. Earlier this month, the brand’s new CEO, Kirk Tanner, said in a call with ...

Wendy’s came under fire on social media after Tanner’s comments, which some interpreted as calling for Uber-like surge pricing when demand is high. Tanner, a longtime PepsiCo executive, became ...

Surge pricing at Wendy's? Yes, please! I will only eat the highest-priced Baconator. Wendy's plan is to start jacking prices right around lunch or dinner.

According to reports, Wendy’s plans to test surge pricing similar to Uber and Lyft on his menu items. In theory, prices will go up during the dinner and lunch rush, and they’re not just ...