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  1. Modelo Especial
    • According to 5 sources
    Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as main causes, according to a top analyst.
    Bud Light no longer holds the title as America’s most popular beer amid ongoing boycotts against the brand over its decision to wade into radical political waters by partnering with a transgender influencer. Modelo Especial replaced Bud Light as the top-selling beer in May.
    Modelo Especial has dethroned Bud Light as the nation’s top-selling beer, according to the most recent sales data. REUTERS The ensuing anger led to boycott calls of Bud Light — which has been the nation’s top-selling beer for two decades.
    Modelo Especial is now "the number one" beer in America, its U.S. distributor has said, after sales data showed it outsold longtime industry leader Bud Light in recent weeks.
    Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades.
  2. People also ask
    Is Bud Light still a top-selling beer?
    Dave William, Bump Williams’ vice president of analytics and insights, said Bud Light has been the top-selling U.S. beer since 2001, and it could still retain that crown this year. He noted that Bud Light’s year-to-date market share of 9% is still outpacing Modelo’s, at 8%. And Bud Light’s sales volumes are higher.
    apnews.com/article/bud-light-beer-modelo-sales-35db70…
    How did Modelo's Beer sales compare to Bud Light?
    For four weeks ending on June 3, Modelo captured 8.4% of US retail beer sales, with Bud Light falling to second place with 7.3%, according to NIQ data given to consulting firm Bump Williams. Dollar sales were equally grim for Bud Light during that period, with sales falling 24.4%, while Modelo’s grew 12.2%.
    www.cnn.com/2023/06/14/business/bud-light-modelo-to…
    Did Bud Light take a steeper sales hit in bars & restaurants?
    But David Steinman, the vice president and executive editor of Beer Marketer’s Insights, said Modelo’s bar and restaurant sales have been growing quickly, and it’s believed that Bud Light took an even steeper sales hit in bars and restaurants than in groceries.
    apnews.com/article/bud-light-beer-modelo-sales-35db70…
    What happened to Bud Light's sales?
    Sales of Bud Light have slumped since the brand unveiled its partnership with Dylan Mulvaney. Competitors such as Coors Light and Miller Lite — both of which are properties of Molson Coors — have seen their sales gain at Bud Light’s expense. The data from Bump Williams corresponds to sales information provided by other industry insiders.
    nypost.com/2023/06/14/bud-light-loses-title-as-americas …
  3. Bud Light loses its title as America’s top-selling beer - CNN

  4. Bud Light Loses Title as Top-Selling U.S. Beer - WSJ

  5. Bud Light Is No Longer America’s Top-Selling Beer …

    WebJune 14, 2023. Bud Light has been dethroned as the nation’s top-selling beer in recent weeks, a data analytics company said, a sign that the backlash the brewer received from...

  6. Bud Light is no longer America’s top beer following …

    WebJun 14, 2023 · After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending …

  7. How Modelo Dethroned Bud Light as America’s Top Beer

    WebJun 17, 2023 · When a boycott tanked Bud Light’s sales this spring, a former also-ran was lurking to unseat it as the bestselling beer in America. Modelo Especial, a Mexican import sold by Constellation Brands ...