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Learn how to plan and execute engaging marketing campaigns with goals, strategies, and examples. Find out what makes a campaign successful, how to measure it, and what resources you need to pull it off. See more
Let’s start by breaking down the basics. The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough. A marketing campaign is a … See more
Arguably the biggest benefit of running a campaign versus ad-hoc marketing is that you’re focused. By tying your posts and promos back to specific goals, objectives and outcomes, you prevent yourself from freestyling. That said, the planning phase of any given … See more
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