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  1. Racial discrimination
    Sean “Diddy” Combs is suing Diageo for racial discrimination, claiming that the spirits company that produces DeLeón — the tequila he co-owns with the company — failed to market DeLeón on par with its other brands, including Don Julio and George Clooney’s Casamigos brands.

    Diddy is suing the co-owner of his tequila for racial discrimination - CNN

    www.cnn.com/2023/06/01/business/diddy-diageo-lawsuit/index.html
    www.cnn.com/2023/06/01/business/diddy-diageo-lawsuit/index.html
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    Why is Diageo suing Sean 'Diddy' Combs?
    Sean “Diddy” Combs is suing multinational spirits giant Diageo for alleged racial discrimination in the handling of his vodka and tequila brands, which Combs claims the company typecast as “Black brands.”

    Here's why Diddy is suing Diageo over his vodka and tequila brands - C…

    www.cnbc.com/2023/06/01/diddy-suing-diageo-over-vod…
    Will Puff Daddy Sue Diageo?
    Combs, a Grammy-winning rapper who has gone by the stage names Puff Daddy, P Diddy and Diddy, said in the complaint he intends to seek billions of dollars in damages in other legal proceedings against Diageo. Diageo said in its statement it was "disappointed our efforts to resolve this business dispute amicably have been ignored."

    Sean "Diddy" Combs sues liquor giant Diageo, accusing it of racism

    www.cbsnews.com/news/sean-diddy-combs-diageo-lawsu…
    Did Diageo fail to invest in Ciroc vodka and DeLeon Tequila?
    The music mogul is accusing the spirits giant of failing to invest resources into his Ciroc vodka and DeLeon tequila brands Entrepreneur and music mogul Sean “ Diddy ” Combs has sued the spirits giant Diageo, accusing the company of failing to invest resources into his Ciroc vodka and DeLeon tequila brands — treating them as “urban” products.

    Diddy Sues Diageo for Neglecting His Vodka, Tequila Brands - Rolling S…

    www.rollingstone.com/music/music-news/diddy-diageo-la…
    Is Diageo a tequila company?
    Diageo, the spirits company that also owns George Clooney's Casamigos tequila brand, denied allegations of racism. Sean "Diddy" Combs at Fox Theater in Atlanta on June 2, 2022. Paras Griffin / Getty Images file

    Sean ‘Diddy’ Combs files lawsuit alleging race played a role in marketin…

    www.nbcnews.com/news/nbcblk/sean-diddy-combs-sues …
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  3. CNN
    https://www.cnn.com/2023/06/27/business/di…

    Diageo ends its 15-year partnership with Diddy …

    WebJun 27, 2023 · New York CNN — Spirits maker Diageo has cut ties with Sean “Diddy” Combs, ending a lucrative 15-year partnership that recently culminated in a racial discrimination lawsuit. The music mogul...

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    Sean 'Diddy' Combs dumped by Diageo, maker of Johnnie …
    fortune.com
    Diddy's Diageo Lawsuit Unredacted, Reveals Watermelon …
    rollingstone.com
    Here's why Diddy is suing Diageo over his vodka and tequila …
    cnbc.com
    Diddy Wins DeLeon Tequila Lawsuit Ruling – Billboard
    billboard.com
    Diddy Tequila Lawsuit: New Details Include More Racism …
    billboard.com
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  5. CNBC
    https://www.cnbc.com/2023/06/01/diddy-suing-diageo...

    Here's why Diddy is suing Diageo over his vodka and …

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    Diddy sues Ciroc and DeLeon owner for racial discrimination …
    latimes.com
    Diddy Tequila Lawsuit: New Details Include More Racism …
    billboard.com
    Recommended to you based on what's popular • Feedback
  6. CNN
    https://www.cnn.com/2023/06/01/business/diddy-diageo-lawsuit

    Diddy is suing the co-owner of his tequila for racial discrimination

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    Court Unseals Shocking Details of Diddy's Diageo Lawsuit
    hiphopwired.com
    Diageo Ends Ciroc Vodka, DeLeón Tequila Deal With Sean …
    bloomberg.com
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  8. NBC News
    https://www.nbcnews.com/news/nbcblk/sean-diddy...

    Sean "Diddy" Combs sues Diageo, saying it neglected his liquor …

  9. Rolling Stone
    https://www.rollingstone.com/music/music-n…

    Diddy Sues Diageo for Neglecting His Vodka, Tequila …

    WebMay 31, 2023 Sean 'Diddy' Combs Gareth Cattermole/Getty Images Entrepreneur and music mogul Sean “ Diddy ” Combs has sued the spirits giant Diageo, accusing the company of failing to invest...

  10. CBS News
    https://www.cbsnews.com/news/sean-diddy …

    Sean "Diddy" Combs sues liquor giant Diageo, accusing it …

    WebJun 1, 2023 · Music producer and rapper Sean "Diddy" Combs is suing spirits company Diageo, accusing it of neglecting their business agreement and failing to invest in his liquor brands because he is Black.

  11. Financial Times
    https://www.ft.com/content/a0ac3c28-2abd-4387-97ee-ec812d3486e3

    Diageo loses first round of Diddy legal battle over tequila …

  12. The Guardian
    https://www.theguardian.com/business/2023…

    Sean ‘Diddy’ Combs accuses drinks giant Diageo of …

    WebMay 31, 2023 · The US rapper, producer and entrepreneur Sean Combs has sued the spirits giant Diageo, accusing the British multinational of racism, and of deliberately undermining a joint-venture spirits brand.

  13. Financial Times
    https://www.ft.com/content/f346f7c8-429b-46…

    Diddy-owned drinks company sues Diageo alleging racial …

    WebMay 31, 2023 · A drinks company owned by Sean Combs, known as Diddy, has sued Diageo for alleged racial discrimination, arguing the global conglomerate has not adequately invested in brands associated with...

  14. The Wall Street Journal
    https://www.wsj.com/articles/diddy-accuses-diag…

    Diddy Accuses Diageo of Abandoning His Tequila - WSJ

    WebMay 31, 2023 · Sean “Diddy” Combs sued Diageo, alleging that the spirits company has neglected the DeLeón tequila brand it co-owns with the music mogul. At the same time, the lawsuit says, Diageo has poured ...

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