Fulla was created by the Syria-based company NewBoy Design Studio, and launched in November 2003.
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At first, Fulla was developed to have long coal black hair streaked with auburn and brown eyes, but later, dolls with lighter hair and eyes were introduced. The product development team considered about 10 different fa… See more

She is named for a fragrant jasmine flower found only in the Middle East. Her personality was designed to be "loving, caring, honest, and respect[ing of] her mother and father. She's good to her friends. Sh… See more

In Saudi Arabia, animated commercials display Fulla's life, such as showing the doll reciting her morning Fajr, baking a cake to surprise her friend, or reading a book at bedtime. Abidin says that these scenes are "designed t… See more

Fulla and Barbie are about the same height. Differences between them include lifestyle and appearance. Fulla's activities mostly include shopping, spending time with her friends, cooking, reading, and praying. Barbie doll… See more