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  1. Prada (HKSE:1913.HK -0.55%) was the world’s hottest brand in the fourth quarter of 2022, according to the latest Lyst Index data. The report, which quarterly ranks the fashion industry’s most-coveted brands and products, revealed that Prada replaced Gucci in the top spot last quarter, closely followed by Moncler, Miu Miu and Valentino.
    hypebeast.com/2023/2/prada-world-hottest-brand-…
    The Italian brand came out on top of the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, Hypebeast reported on Thursday. It moved up from No. 2 in the third quarter of the year, and unseated Gucci as the reigning brand.
    robbreport.com/style/fashion/prada-gucci-hottest-br…
    According to Lyst, this quarter saw the most movement amongst the top 20 brands since the chart began. Prada replaced Gucci, which dropped to second place after Alessandro Michele’s unexpected departure, to become the hottest brand in the world, moving to the number one spot “for the first time with searches up 37 per cent this quarter”.
    indianexpress.com/article/lifestyle/lyst-hottest-bran…
    Prada sits atop Gucci (2nd), Moncler (3rd), and LOEWE (7th) in the new rankings, as well as above its fourth-placed sister label Miu Miu, which was crowned Brand of the Year in Lyst’s end of year report.
    www.highsnobiety.com/p/lyst-index-prada-q4-2022/
    In Q1 of 2023, Prada holds the crown as the world's hottest brand, according to Lyst, for a second consecutive quarter. Searches for its products increased by 22% during this period, with Prada sunglasses seeing the most dramatic category increase of 56%.
    fashionista.com/2023/04/lyst-index-top-popular-bra…
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    Although Prada beat out Gucci, the latter brand only dropped to No. 2 on the Lyst Index’s ranking. A more impressive move came from the No. 3 Moncler, which was all the way down in the 17 th spot the previous quarter.
    robbreport.com/style/fashion/prada-gucci-hottest-brands …
    Prada replaced Gucci at the top of the ranking, with searches for its products increasing 37 percent between October and December and with the Prada logo slingback shoes being the fashion house’s fourth item to enter the separate list for hottest products last year.
    wwd.com/fashion-news/fashion-features/prada-gucci-mo…
    If you’re looking to keep up with the cool kids, you better get yourself some Prada . The Italian brand came out on top of the Lyst Index’s ranking of the hottest brands in the fourth quarter of 2022, Hypebeast reported on Thursday. It moved up from No. 2 in the third quarter of the year, and unseated Gucci as the reigning brand.
    robbreport.com/style/fashion/prada-gucci-hottest-brands …
    Italian fashion dominated Lyst’s quarterly ranking of the industry’s hottest brands. Prada RTW spring 2023. Courtesy of Prada MILAN — Who’s the hottest of them all? The question that constantly echoes in the Lyst offices was once again answered in Italian.
    wwd.com/fashion-news/fashion-features/prada-gucci-mo…
  3. The Lyst Index – Fashion’s Hottest Brands and Products Q4 2023

  4. Once Again, Prada Is the World's Hottest Fashion Brand

  5. Prada Reclaims Top Spot in Lyst Hottest Brand Ranking - WWD