Demand Gen Report - The Latest B2B Marketing News & Trends
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
New Research: AI Poised To Be ‘Greatest Influence’ On The Future …
Apr 26, 2024 · Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed.The Digital Lead: 2024 Advertising Insights & Tech Trends
Vidyard Reveals Personalized AI Avatars; Secures $15M In Funding
Apr 18, 2024 · Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific users. Additionally, the company generated $15 million in funding to accelerate its AI innovation and adoption. The AI Avatars seek to enable marketers to create high-quality, personalized videos while minimizing the time spent recording and editing.
Loyalty And Retention Driving Next Generation Of Customer …
Mar 13, 2013 · Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua.. Andrew …
Navigating The Intersection Of ABM & Demand Generation In B2B …
May 22, 2024 · If you’re craving more real-world insights and conversations, B2B Marketing Exchange East is quickly approaching! The agenda’s already chock-full of panels, sessions, keynotes case studies, workshops, campfire sessions and more — make sure to register for the event now to snag tickets while they’re at their lowest price!
Research - Demand Gen Report
Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions “The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years…
Reports - Demand Gen Report
2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources. More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…
Databook Introduces New Suite Of Gen AI Capabilities
Sep 11, 2024 · Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity.. DatabookGPT is designed to help provide enterprise sellers with access to trusted and accurate insights into each account’s business health and …
The Rise Of The Empowered B2B Buyer: How To Create Seamless …
Apr 29, 2024 · The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease, intuition and personalization they’ve grown accustomed to in their consumer experiences.. This shift means B2B companies must urgently adapt, …
Navigating The Attention Economy Via Snack-able & Shareable …
The 2024 Content Preferences Benchmark Survey. Independent, collaborative and communicative are the three primary adjectives attributed to B2B prospects and buyers, as the “2024 Content Preferences Benchmark Survey” revealed that content preferences are shifting away from long-winded, gated pieces into shareable, social-friendly assets.