Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
and where it goes next - Marketing Dive
WEBMay 3, 2022 · This article is part of a four-part series about famous brand rivalries. Part I How Coke and Pepsi’s rivalry shaped marketing — and where it goes next. Part II Sneaker supremacy: Nike and Adidas battle for brand love. Part III Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland.
How Patagonia’s shakeup challenges marketers to act on …
WEBSep 16, 2022 · Sustainability has long been a focus of Patagonia, a priority increasingly shared with consumers. This year, 94% of consumers report that they want to live a sustainable lifestyle, according to Kantar’s 2022 Sustainability Sector Index. Further, 49% report they believe buying sustainable products is a demonstration of who they are and …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
How Chipotle saved its brand by embracing a centralized digital ...
WEBSep 25, 2019 · A silver lining of Chipotle’s wounded stature was the ability to rebuild around newer areas, with Brandt focused on modernizing for digital consumers. His team’s refreshed gameplan resulted in $1.2 billion revenue growth over three months, along with a 65.6% leap in digital sales, according to a sizzle reel shown during the panel.
Gen Z relies on influencers for purchase decisions, Kantar says
WEBMar 2, 2020 · Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a consumer study shared with Mobile Marketer. Seventy percent of Gen Zers follow at least one influencer on platforms like YouTube or Instagram, the …
Social Media Marketing News | Marketing Dive
WEB5 days ago · Why the latest TikTok ban attempt is different — and what it means for marketers. A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management. By Jessica Deyo • March 21, 2024. The latest social media marketing news and articles for marketing …
Popeyes refreshes brand identity, pilots store redesign
WEBJun 1, 2020 · Popeyes Louisiana Kitchen unveiled a new brand identity, including a fresh logo, iconography and color palette, the company shared with Marketing Dive via press release. The new logo has been updated with a more contemporary typeface designed to heighten the brand’s image with consumers. The upgraded visual identity will be …
Social media marketing to the rescue for Marvel | Marketing Dive
WEBThis is a part of Marvel’s ramped up social media marketing to drive sales for Age of Ultron, which is in currently in theaters abroad. Other content on social media is being shared, such as exclusive clips of the film, behind-the-scenes pictures and created hashtags. A contest on Tumblr is taking place until May 11 for fans to design the new ...
Transform your digital strategy with first-party data on social media
WEBSep 27, 2021 · With the simple addition of a bridge-to-purchase, influencer marketing on social platforms is transformed from a lever pulled for awareness, to a top e-commerce volume driver. 60% of marketers said they would increase their Influencer marketing budget by 11-25% if they could prove ROI by linking activations to first-party sales data.
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