Digital Marketing News | Marketing Dive
WEBConfident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy ...
WEB5 days ago · Less than a week after delaying its plans to deprecate third-party cookies for the third time, Google took to the stage to hawk its video strengths to brands and agencies as part of the Interactive Advertising Bureau’s NewFronts.A key part of the company’s pitch: Connected TV (CTV) stands to be a more aboveboard model than digital, which is …
Deep Dive | Marketing Dive
WEBCulture wars rage on, forcing marketers to decide whether to reevaluate or retrench. The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond. Chris Kelly and Shaun Lucas • July 11, 2023.
TikTok makes bigger bet on publishers with ads tied to buzzy …
WEB2 days ago · WARC forecasts that global social ad spending will increase 14.3% this year to $247.3 billion, and social media is now the top media channel worldwide, according a report the researcher shared with Marketing Dive. The elephant in the room is that TikTok, which is owned by Chinese tech firm ByteDance, is facing a ban unless it sells itself to a ...
Marketing in 2022: H1 by the numbers | Marketing Dive
WEBJul 12, 2022 · On budget. 9.5% Average total company revenue allotted for marketing, up from 6.4% in 2021 (source: Gartner). 70% of CMOs report budget increases in the past year (source: Gartner). 56% of budgets are spent in online areas (source: Gartner). 10.1% of digital budgets go to social advertising, followed by paid search at 9.8% (source: …
Social Media Marketing News | Marketing Dive
WEB3 days ago · Why the latest TikTok ban attempt is different — and what it means for marketers. A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management. By Jessica Deyo • March 21, 2024. The latest social media marketing news and articles for marketing …
Influencer Marketing | Marketing Dive
WEBApr 22, 2024 · 6 reasons why influencer marketing will never be the same. With a new emphasis on authenticity, 2024 might be the year that Influencer Marketing is forced to grow up, evolving from a simple visibility tactic to a way to foster real, meaningful, human connections. By Tom Christmann, ECD Catch+Release • Feb. 12, 2024.
The year of media mix diversification is here | Marketing Dive
WEBMar 21, 2022 · 2022 will be a year of embracing and excelling with new media channels. If 2020 marked unprecedented change and 2021 was a year where every brand and retailer became more agile to survive, then 2022 is the year of turning that resilience into undeniable strength. Successful brands that take the lessons from the past two years …
Marketing Dive - Latest News
WEBMarketing Dive - Latest News. Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing. How McDonald’s and Burger King diverge on value-driven messaging. Advertising remained on a tear in Q1, with executives touting encouraging early results from a change that has ...
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