Digital Marketing News | Marketing Dive
WebThe global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology ...
Sneaker supremacy: Nike and Adidas battle for brand love
WebMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
Social Media Marketing News | Marketing Dive
WebApr 19, 2024 · Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push. The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing. By Chris Kelly • March 15, 2024. The latest social media marketing news and articles for marketing …
Michaels promotes online MakerPlace with ‘Respect the …
WebMar 8, 2024 · Dive Brief: Michaels launched a campaign, “Respect the Handmade,” in support of the recent debut of MakerPlace by Michaels, its new online marketplace that features handmade items, classes and how-tos, according to a press release. Central to the effort is a 30-second spot showcasing a slew of handmade goods coming to life, set to a …
and where it goes next - Marketing Dive
WebMay 3, 2022 · This article is part of a four-part series about famous brand rivalries. Part I How Coke and Pepsi’s rivalry shaped marketing — and where it goes next. Part II Sneaker supremacy: Nike and Adidas battle for brand love. Part III Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland.
Axe targets Gen Z with open-minded approach to attraction in …
WebMay 6, 2021 · Axe’s latest campaign is a reimagination of its “Axe Effect” messaging that had been dropped in 2016, with the latest iteration being designed to reflect how ideas about attraction have evolved in the past five years and to appeal to open-minded Gen Z. To reach Gen Z consumers coming of age, Axe’s “The Walk” includes elements from ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
WebDec 12, 2022 · Retrieved from Old Spice on February 24, 2022. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market. A subsequent tech rout sent out shock waves. Emergent categories that initially stoked excitement fell silent amid a rash …
9 campaigns that struck a chord in 2021 | Marketing Dive
WebDec 7, 2021 · Nonfungible tokens (NFTs) made headlines in March 2021 after a piece of digital artwork sold for $69 million, igniting a flurry of interest around the blockchain-based tech. The craze soon seeped into the marketing world, with brands from Charmin to Coca-Cola quickly jumping on the bandwagon to drum up buzz.
Burger wars: How Burger King's rivalry with McDonald's …
WebMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Coca-Cola refreshes brand with global campaign built around …
WebSep 30, 2021 · Coca-Cola is refreshing the brand platform for its Coke trademark, as well as altering its logo design and launching a global campaign to support the revamp, according to a company blog post. This is the first brand refresh for Coke in five years. The new platform, called “Real Magic,” emphasizes the unexpected moments of togetherness ...
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